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What is Text Analytics?


Anderson Analytics explains Text Analytics and the difference between First Generation approaches and Next Generation software OdinText.



By Tom HC Anderson, @TomHCAnderson, June 2014.

While text analytics has been around for quite some time and has reached mainstream to the point of becoming a buzz word, few really know what it is. It's not a word cloud. It is not a qualitative tool. IT IS data mining.



We've long felt the need to clear the confusion around text analytics in our industry. Surprisingly there aren't really any good videos on the subject.

In making a video to explain what text analytics is, we first had to decide who our audience was. So many business videos these days are trying to reach such a broad audience that they become totally void of any real information. On the other hand, we didn't want to make a geeky video just for 'data scientists' either.

We hope that the middle ground we chose to communicate to here, basically our core customer base (the consumer insights analyst/manager/research director), will provide the right level of detail within a reasonable amount of time, about 4 minutes (down from our original 7 minute version).

For more information, visit www.odintext.com.

Original.

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