- Interview: Toni Jones, U-Haul on Deriving Business Insights from Social Media - Oct 5, 2014.
We discuss social media strategy at U-Haul, the key drivers of a social media campaign, identifying what data to focus on, important metrics, career advice and more.
- Interview: Saikat Mukherjee, ShareThis on Why Marketers can no longer Ignore Social TV? - Aug 20, 2014.
We discuss the role of Analytics at ShareThis, the emergence of Social TV, better user behavior insights through Social TV, major challenges with Social TV analytics, interesting insights, future trends, recommendation and more.
- Berkeley DataLead conference, Sep 30 – Oct 2 - Aug 8, 2014.
The conference will focus on big data applied to real world business, with focus on finance and marketing, but also cover many other facets of data science and applications in technology, retail, education, science, and government.
- Interview: Aparna Pujar, eBay on Evolution of Behavior Analytics for User Engagement - Jul 25, 2014.
We discuss Behavior Analytics vs. Web Analytics, important metrics for user engagement, challenges of behavior insights domain, future of multi-screen analytics, key soft skill and more.
- Autodesk: Marketing Data Scientist - Jul 23, 2014.
Designing, developing, and fielding data mining solutions that have direct and measurable impact on Autodesk Marketing effectiveness.
- Interview: Amy Gaskins, AVP, MetLife on Smarter Analytics through Qualitative Research - Jul 22, 2014.
We discuss the relevance of qualitative research for customer intelligence, MetLife Infinity, and the increasing trend of behavior-based customer segmentation.
- The Doctors: Manager, Marketing Data & Analytics - Jun 8, 2014.
Managing all market data analysis and reporting systems and activities for the enhancement of market insights, demand generation campaigns, and retention analytics.
- Need more insight into Web analytics and intelligence? - Mar 18, 2014.
This course will show you how to improve your web site effectiveness and marketing measurements, with state-of-the-art web analytics and data mining techniques and real-life case studies.